I spent $280 on a fleet of ads to find out what color gets the most clicks on real estate ads? Specifically, what color border/accent performs best when targeting men in Atlanta. Same house. Same copy. Same everything. Just changed the color scheme. The results were enlightening Red crushed it at 33 cents per click….
Here’s what I thought would happen. Gorgeous $19M waterfront estate. Stunning infinity pool. Crystal blue water stretching to the horizon. I figured the pool shot would crush the aerial view. I mean, come on. It’s Florida. It’s luxury real estate. Pool photos are supposed to be money in the bank. So I split-tested it Same…
So you scored a new listing. That’s great. Now you have to promote it. That entails a million decisions. One decision is “what copy should you use in your social media posts and/or ads?” There are many options but for a recent campaign I started with two very common headlines: “New Listing” or “Square Footage”…