Not long ago, I was doing consulting for an agent. They wanted to focus on growing home seller clients. It was the side of real estate they preferred… the marketing side selling properties. They had some decent website traffic but weren’t getting many of those visitors to contact them or sign up to their email…
When it comes to anything marketing, you need to do it both better and whenever possible, differently. SEO is no exception. Why do SEO? SEO is one of the BEST lead gen marketing options you have. Publish content once, get leads forever. It’s a no-brainer. How can you do it differently? Target search terms and…
Everyone’s doing the same stuff. Professional photos. Virtual tours. Social media posts with cute captions about “dream homes.” Yawn. Your competition is dropping the ball which is great news for you. But you? You know something they don’t. Stories resonate beyond anything else. Real ones. From actual deals you’ve closed. The power of the “what…
The more I use AI the more I use AI lol. Frankly, I look back a few years and wonder how I ever got by without AI. One of my favorite AI uses is creating unlimited custom landing pages for any purpose in minutes with AI. It’s almost as simple as waving a magic wand,…
While any successful real estate war story is good to tell throughout your marketing, especially email, there’s one story format that trumps all. It’s not your biggest sale. Not your fastest close. Not even that time you sold a mansion to a celebrity who shall remain nameless (although that’s a great story to tell too…
This will either blow your mind or be old news. It depends on how much you’ve experimented with AI. This is foundational for scaling productivity and improving quality with AI… no matter what you do with AI. It not only improves quality output (by a lot) but it shows you how to take haphazard AI…
There are good clients and bad clients. Every agent who’s been around the block has had the misfortune of working for nightmare clients. Unreasonable people for whom no home is right or no selling price is acceptable or whatever it is that ends up wasting mountains of your time for nothing. It’s one thing to…